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An Idea Whose Time Has Come –OR- A Craze Whose Time Has Almost Run?

H. Ty Warner

Ty Inc.

TY Warner's objectives are the same as the company. It is a fad product which is usually adapted fast,
peaks early and declines quickly, but Ty Warner kept reinventing the product. (Kotler)

J. G. Gallagher
Napier Business School
Napier University
Edinburgh