Page 274 - GLOBAL STRATEGIC MARKETING
P. 274

Punkies(R),

                          Pluffies(R),

                          Ty Classic(R),

                          Beanie Buddies(R) and

                          Baby Ty(R).


                The red Ty Heart Logo(R)         , is recognized around the world and can be
                found on all Ty products.

               In December 1998 Warner took a full-page advertisement in the Wall Street Journal to
               proclaim his company the biggest toy manufacturer in America.  This was greeted with
               some scepticism in the industry.  Stung and surprised, he duly ordered his accountants
               to release just enough information to show that it was true. Ty's Beanie Baby Empire
               was bigger than the conventional toy giants Hasbro and Mattel combined.








































                     H. Ty Warner (Founder, Designer, and CEO (See Appendix No 1))
   269   270   271   272   273   274   275   276   277   278   279