Page 278 - GLOBAL STRATEGIC MARKETING

Ty Warner $3 million
Park, in addition he has created Beanie
Westmont Babies for the sole purpose of
American and generating money for a charity for
International example: Courage the dog, in
Red Crosses honour of 9/11 rescuers or
Elizabeth "Ronnie" bear where the proceeds
Glaser go to upgrade living quarters of
Pediatric Aids crew members serving aboard the
Foundation US Navy's newest aircraft carrier,
Ronald the U.S.S. Ronald Reagan.
McDonald
House However, he has also acquired a
reputation for extreme
ruthlessness. His team of lawyers uncompromisingly hunts down any perceived
infringements of copyright.

One beanie Warner created for charity was Beanie Baby Issy. However, there are
currently 63 different Issy bears! Each of these has a different city printed on their hang
and ‘tush’ tag representing a location of a Four Seasons Hotel.