Page 284 - GLOBAL STRATEGIC MARKETING

A massive second-hand Beanie market sprang up, mostly on the Internet. Prices for the
rarer designs have spiralled. The 'Billionaire Bear', created by Warner as a limited-
edition 'thank you' for his workers to commemorate $1-billion sales of 1998, is now
worth more than $2,000.

4. For a while, the Customs Service, acting on a request from Ty
limited travellers entering the country to one Beanie Baby per
family. The limit was later raised to 30.

Sunday Telegraph, 18 July 1999
In Japan, collectors have been known to wait in line overnight to purchase some of Ty Inc.’s
exclusive new releases.