Page 287 - GLOBAL STRATEGIC MARKETING

These 12 new McDonald's Teenies would, this time, be dressed up as McDonald's
characters past and present and one would be included in each special birthday Happy
8
Meal .

McDonald's/Ty Inc.

Happy Meal 25th Burger the Bear
Bear
Birdie(R) the Bear Golden Arches the
Bear
McNuggets(R) the Ronald
Bear McDonald(R) the
Bear
Happy Meal(R) the Shake the Bear
Bear
Hamburger(R) the Big Red Shoe the
Bear Bear
Fries the Bear Grimace(R) the
Bear

In addition, Happy Meal packaging would reflect the excitement of the celebration, with
anniversary-themed boxes, Hamburger and Cheeseburger wraps, Chicken McNuggets
box and beverage cup.

8 'Teeny Beanies' with their Happy Meals in America, six weeks' supply of toys ran out in three days.

Such was the frenzy, many customers just threw away the burgers and fries.