Page 14 - BrewDog Case Study
P. 14
Ever willing to poke fun at the establishment in May 2020
during lockdown, BrewDog took aim at the stupidity of
Dominic Cummings, Prime Minister Boris Johnson’s chief
advisor, who broke lockdown rules to visit Barnard Castle
claiming that his day out drive was to test his eye sight, they
launched a new brew – Barnard Castle Eye Test. It was a top
seller online.
In Scotland BrewDog responded to COVID-19 by using their
distillery to produce hand sanitiser for primary care and
shipped over 200,000 units to NHS hospitals in the first few
weeks of the pandemic.
They also started using their trucks & drivers to do home
deliveries of school lunches for free to those in isolation in
local communities.
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On 5 November 2020, the UK entered its second lockdown.
