Page 23 - Why I Like Case Studies

company. To this end Isozaki went through a series of

restructuring steps to achieve the creation of intangible

value, growth of existing businesses, and the establishment

and promotion of new businesses bridging Pharmaceuticals

and Food & Beverages. To aid this Isozaki also created the

Business Creations Division under his direct supervision

producing a line of joint collaboration products with unified

branding to aid the new structure bridging Food and
Pharmaceuticals. By doing this he hoped, with the help of

the released cash flow, to consolidate the shift in 2018 by
Kirin Holdings from its core business strategy based in

beverages to “health and illness-preventing” solutions with a

view for the health care division increasing revenue globally

to ¥100 bn. As part of its CSV Kirin Group would begin to

address societal issues in areas of health and well-being,

community engagement, and the environment such as the

use of plastics. All led by management initiatives to drive

CSV forward. By 2018 it had achieving an employee

engagement score of 70%.

This case study provides a rich resource and a compelling

story derived from a televised fifteen-minute interview on

‘Direct Talk’ (NHK World, Japan). Likewise, other resources in

the ‘Direct Talk’ vein are available such as ‘Biz Talk’ (CGTN,

China) which also provides a valuable repository of amongst
other things business related interviews and industry

analysis.