Page 15 - Simply Electronics Grey Market Article

experience thereby boosting their online review ratings especially if they also prioritise their deliveries in
favour of coupon purchases.

Diagram 12:https://www.360vouchercodes.co.uk/simplyelectronics.net accessed: 16 Aug 2016

Other review sites paint a different picture of SE. Trustpilot in particular allows a company to manage and
respond to the reviews it gets in order to enhance its performance. However, whether it is used by the
company or not customers may still access Trustpilot for reviews on the company. In the case of SE this does
not paint a pretty picture of its overall rating (Diagram 13).