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THE ICE BREAKER BUSINESS CASE STUDY
‘FEAR MAY NOT BE THE KEY?’
James G. Gallagher and E. Fordyce,
EDINBURGH NAPIER UNIVERSITY AND MBAHELP4U
SCOTLAND, UK
ABSTRACT
Business case studies allow students to use theory in anger
and to test the boundaries of their knowledge. However, what was
going on in the classroom especially with the introductory class,
sparked the recognition that case analysis can be a threatening
prospect and one that the lecturer should address. The use of the
ice breaker case study whereby the lecturer takes responsibility
for solution generation is an attempt to demystify the case
method. In order to aid this process this paper has been
reproduced and augmented in e-resource format at ………. It may
be downloaded directly to tablet or IPad.
KEY WORDS: E-resource, e-resource case study, business case
studies, chalkboard, complex unstructured problems, ice breaker
business case study
