Page 95 - Articles Written by JGJ EF DPS

1: The Case Study

A case study is a story which generally speaks to the actions of the key

players in response to environmental change, opportunities and threats.
It has a beginning, middle and an end. There is no definitive solution to
the case study only a guide. This might make it a little difficult to promise
a specific grade associated with a contract solution unless all the
elements of diagram 7 are examined.

2: Industry Analysis

Case studies are generally based within a specific industry and most
often in an industry with only a few dominant players. Numerically there
are likely to be four or less who control 80% or more of the market. It is

against this that the target company is measured. Consequently, it is
against these that the solution is measured.

3: Theory

Within any individual case study there are a number of theory bases that
underpin the case. Knowledge of theory is therefore essential to

understanding what is going on in the case. Moreover, when setting the
case the lecturer will be aware of the theory he or she expects to be
addressed in the solution.

4/5: Issues/Assessment

A question set by a lecturer and sent by a student to a solution provider
is generally straight forward in terms of what is called for in solution
generation. The parameters of the question are generally quite obvious
to the expert in the field. It is probable that the expert will have answered
this question before or a variation of it.