Page 11 - Phissons Ethics Dilemma

Bayer saw

the selection

of the core

values for

an

organization

as being

guided by

three words:

test, test,

and test.

Moreover, he had seen an ever-increasing number of iconic brands become the

standard bearers for a new way for business to operate. These included Coca-Cola,

Mattel, Home Depot, Marks & Spencers and Wal-Mart. Responding to challenges

requires more than a short-term perspective; it means that organisational leaders have

to trade off competing priorities, such as returns to shareholders, with responsibilities to

the environment or community stakeholders.