Page 3 - Short Cases 1 United Airlines
P. 3
A Year of procedural slavery
2017 proved to be a difficult year for United Airlines in what
has been called a year of suicidal public relations choices.
March 2017
It started when the airline refused to fly teenage girls who
were wearing leggings (1) United Airlines barred two
teenage girls from boarding a flight on Sunday morning and
required a child to change into a dress after a gate agent
decided the leggings they were wearing were inappropriate.
In a series of dozens of tweets, the company said the
incident was not simply the result of an overzealous gate
agent.
