Page 20 - Newspaper of the Future Case Study
P. 20
were from etc. But simply putting more ads on a newspaper web site - just
annoys people.
Ad Blocking
Ad blockers are free programmes that block ads on a web page essentially
turning them off and allowing a better quality reading experience. It has been
estimated that ad blocking will cost the industry $22bn in 2015
(https://blog.pagefair.com/2015/ad-blocking-report/).
AdBlock Plus is one of the most popular free adblockers available for Firefox,
Chrome, Opera, Safari, Android and Internet Explorer. Some 90% of
university students now use ad blocking.
