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4.  lower expected future investment returns meant that
                          guarantees became more valuable.  At the same time, tighter
                          regulatory requirements developed in the wake of the
                          Equitable debacle meant that more companies backing such
                          guarantees with an investment mix dominated by equities
                          and property were required to hold more capital in reserve
                          than before.

                   The company went from a position of top ranking for financial
                   strength AAA rating in 2000, to AA- by the end of 2003.


                   In the early part of 2003 David Stonebanks, a retired electrical
                   engineering teacher from Stevenage, began building support for a
                   new demutualisation campaign. However, those expecting
                   bonanza windfalls were destined to be disappointed. The free
                   assets of the company had plummeted in the previous three years,
                   after sharp falls in equity markets had seriously eroded its capital
                   position. Where in 2000 Standard had available assets of £10.5bn,
                   by 2003 this had reduced to £3.6bn.


                   Once again Standard Life management fought off this attempt to
                   force a vote among its members on abandoning its mutual status.
                   They argued that mutual status was much more beneficial for
                   members as profits could go to policyholders rather than to
                   shareholders.


                   Moreover, Standard Life’s board insisted that its on-going
                   commitment to equities, during the worst bear market for 80 years,
                   would yet turn out to have been the correct strategy. With around
                   60 per cent of the with profits fund invested in equities, Iain
                   Lumsden, the chief executive said,

                                 “When markets turn, prices can move very rapidly, it
                                 can be extremely dangerous to be out of equities at
                                 such times.”


                   However, as Crombie points out:


                                 “The view with the equities market was to “ride the
                                 roller-coaster”. The difficulty was that you couldn’t tell
                                 where on the cycle you were.”


                   2003 also saw Gerry Grimstone join the Standard Life Board. He
                   had come from an investment banking background.
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