Page 22 - Fisherman's Friend Case Study

Packaging

Bottle, cardboard, Tin, foil, resealable

At first glance it
appeared that nothing

has changed on
Fisherman’s Friend’s

iconic pack in the last 50

years. But it has been

subtly renewing its

appeal on a regular

basis, with tweaks and

touches that keep it

contemporary enough

to appeal to audiences

across the globe.