Page 27 - Fisherman's Friend Case Study
P. 27
Australia, 2007-2010 Australian Advert
“Australia had a humorous TV and online advertising
campaign, Smack In The Mouth, featuring two truck
drivers and a woman in red. Two truck drivers stop for a
break. One asks the other if he can have one of his
Fisherman’s Friend to eat. As he sucks on the lozenge he
sees the woman of his dreams approaching – dressed in
red vinyl and carrying a large fish…” (10)
