Page 31 - Fisherman's Friend Case Study
P. 31
November 2018: Clown Fish Campaign, Canada
'Legend of the Long Lost Brothers'
“A fisherman tells the story of a stormy night out at sea,
where deep in the briny water, he caught the largest shark he
had ever seen. The shark had a mighty cough; in fact, it
coughed so hard that it spit out the fisherman's four long-
lost brothers. It turns out, the brothers were actually the ones
with the cough. To solve the problem, the fisherman handed
them all Fisherman's Friend, which is said to hit you like a
trident to the throat.” (18)
