Page 29 - Fisherman's Friend Case Study
P. 29
2016
Alfie Boe: 1st February and ran until 1st March 2016
Marking the company’s biggest-ever marketing
investment and its first U.K. TV advertising appearance
since 2012. It was backed up by a fully integrated
marketing campaign including digital advertising, in-store
promotions, social media and PR.
“This brand new creative really drives home the message that
Fisherman’s Friend lozenges are the strongest around – using
fellow Fleetwood legend, Alfie Boe, to make fun of the fact
that these lozenges pack a real punch.” (15)