Page 29 - Fisherman's Friend Case Study

2016

Alfie Boe: 1st February and ran until 1st March 2016

Marking the company’s biggest-ever marketing
investment and its first U.K. TV advertising appearance

since 2012. It was backed up by a fully integrated

marketing campaign including digital advertising, in-store

promotions, social media and PR.

“This brand new creative really drives home the message that

Fisherman’s Friend lozenges are the strongest around – using

fellow Fleetwood legend, Alfie Boe, to make fun of the fact

that these lozenges pack a real punch.” (15)