Page 29 - Fisherman's Friend Case Study
P. 29

2016



                 Alfie Boe: 1st February and ran until 1st March 2016



                 Marking the company’s biggest-ever marketing
                 investment and its first U.K. TV advertising appearance

                 since 2012. It was backed up by a fully integrated

                 marketing campaign including digital advertising, in-store

                 promotions, social media and PR.







































                 “This brand new creative really drives home the message that

                 Fisherman’s Friend lozenges are the strongest around – using

                 fellow Fleetwood legend, Alfie Boe, to make fun of the fact

                 that these lozenges pack a real punch.” (15)
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