Page 3 - Fisherman's Friend Case Study

Fisherman's Friend:

'People cough in the same language all over the world.'

Lofthouse of Fleetwood Ltd.

Origins

In 1865 James Lofthouse, a pharmacist in Fleetwood,

England, developed a simple remedy to relieve various
respiratory problems suffered by fishermen working in

the Northern fishing grounds. It proved so popular it

became known as their "friends" resulting in the

Fisherman's Friend name. Originally, a liquid remedy

containing liquorice, menthol and eucalyptus oil and sold

by the bottle, Lofthouse later made the liquid into small

lozenges and packed them into envelopes which were

easier to transport and manage.

For the next 100 years, Fisherman’s Friend remained

unchanged and virtually unknown outside the local

fishing community of fleetwood.