Page 6 - Fisherman's Friend Case Study

'That's why we have a black-and-red logo,' explains Tony. 'My
mother would type "Fisherman's Friend" in black and then

"Extra Strong" in red because the typewriter ribbon was in
black and red, and she didn't want to waste the red ink.'

Now, that's something they don't teach at Harvard Business

School.” (2)

“'She [Doreen] saw all these letters from people in Blackburn

or Accrington or wherever wanting Fisherman's Friend, so

she got in a car and drove off to these towns and looked for

a good shop. Then she would show the shopkeeper the

letters. If he stocked the lozenges, she would send all those

people to that shop.' “ (2)

Sales soared and production doubled on the lozenge

machine in the back room of the family shop in Lord Street.”

(2) But,

"We still thought of Yorkshire as an export market in those

days," she giggles. Not for long. “(7)

While the family

carried on

running their

Fleetwood
pharmacy, Tony

and Doreen

concentrated on

the production

of Fisherman's

Friend.