Page 51 - Fisherman's Friend Case Study

Tropical – White and orange pack

Spearmint – White and teal pack

Citrus – White and lime green pack

Honey and Lemon – White and beige pack

Fishermans Friend Pro Fresh

Sweet Vanilla

Peppermint

Strawberry

Blueberry

Lemon And Lime

Sweet Lime - White and light green pack

Grapefruit - White and pink pack

Raspberry - White and dark pink pack

Flavours available in the United States (In the United

States and Canada, Fisherman's Friend is marketed more

as a medicinal lozenge than as a candy.)

Minis – Mint & Citrus 2004

Gum – Mint & Euca 2005

Minis – Menthol /Euca 2006

Gum – Mandarin 2007