Page 53 - Fisherman's Friend Case Study

10. HTTP://THEINSPIRATIONROOM.COM/DAILY/2007/FISHERMANS-FRIEND-SMACK-IN-
THE-MOUTH/
11. HTTPS://WWW.YOUTUBE.COM/WATCH?V=LZHNNSGGIXA
ACCESSED 29 03 2019
12. HTTPS://ALFIE-BOE.COM/NEWS/WATCH-ALFIES-FISHERMANS-FRIEND-TV-AD/
ACCESSED 29 03 2019
13. HTTPS://WWW.YOUTUBE.COM/WATCH?V=CRBJTG8XC5G
ACCESSED 29 03 2019
14. Here are Fisherman’s Friend past and present TV & Print advertising campaigns from
Canada.
HTTPS://WWW.FISHERMANSFRIEND.CA/MEDIA.HTML
ACCESSED 29 03 2019
15. New TV campaign for Fishermans Friend
https://www.talkingretail.com/products-news/confectionery/new-tv-campaign-
fishermans-friend-03-02-2016/
Accessed 29 03 2019
16. HTTPS://WWW.ADSOFTHEWORLD.COM/MEDIA/FILM/FISHERMANS_FRIEND_CLOWN
_FISH
ACCESSED 29 03 2019
17. HTTP://VINNYANDMARK.COM/NEW-PAGE-2
ACCESSED 29 03 2019
18. HTTPS://WWW.ISPOT.TV/AD/INES/FISHERMANS-FRIEND-LEGEND-OF-THE-LONG-
LOST-BROTHERS
ACCESSED 30 03 2019
19. HTTPS://WWW.FISHERMANSFRIEND.CA/MEDIA.HTML
ACCESSED 30 03 2019
20. 2017 Strategy Awards: Fishermans Friend gives tough love
http://strategyonline.ca/2017/11/10/2017-strategy-awards-fishermans-friend-gives-
tough-love/
Accessed 31 03 2019
21. HTTPS://YOUGOV.CO.UK/RATINGS/FOOD/POPULARITY/FOOD-SNACK-
BRANDS/BABYBOOMERS(POPUP:RELATED_ENTITIES/CORRELATED/CADBURY_TURKIS
H_DELIGHT_BISCUITS)
ACCESSED 31 03 2019
22. HTTPS://WWW.THEGROCER.CO.UK/BUYING-AND-SUPPLYING/FISHERMANS-FRIEND-
LAUNCHES-NEW-MINT-FLAVOURED-VARIANT/544871.ARTICLE
ACCESSED 31 03 2018
23. HTTPS://WWW.FISHERMANSFRIEND.COM/EN-AU/NOTICEBOARD/NEWS/WHICH-
FLAVOUR-ARE-YOU/
ACCESSED 31 03 2019
24. Suck it up,’ says Fisherman’s Friend in flu campaign
http://marketingmag.ca/brands/suck-it-up-says-fishermans-friend-in-flu-campaign-
186771/
Accessed 31 03 2019