Page 76 - Tyrrells Flip Teaching Guide

Outbound

Although Chase extended the supply chain he had self-

imposed limits e.g., Tesco. Milner washed these away and

pursued an aggressive campaign to ensure that all the

major supermarket outlets including, Tesco, stocked Tyrrells
products.

Marketing

Milner has developed the marketing function of Tyrrells
both through its web site and social media. In addition, he

has professionalised the marketing function and geared it to

the mass market.