Page 90 - Tyrrells Flip Teaching Guide

2002 21%
2009 29%

Also, the demographics have changed as more and more

female and older customers have turned to become ‘Tyrrells

Chip’s' customers and certain brand loyalty has been
developed.

However, Milner sees the market as less parochial and more

international and as such adapts the organisation’s USP to

reflect this e.g., changing the STP targeting supermarkets,

international customers.