Page 86 - Tyrrells Flip Teaching Guide
P. 86
USPs
The UPS (unique selling points) is the unique thing that a
company can offer that its competitors can’t. It is the
‘competitive edge.’ It is the reason why customers buy a
specific good.
‘If you don’t have a USP, you’re condemned to ma struggle
for survival’
As soon as one company establishes a successful USP in a
market, competitors will rush to copy it. It makes sense
therefore to invest to build and defend it.
In the case of Tyrrells Chips Chase built a package of unique
offerings such as heritage potatoes, additive free products
and an ethical base that all played into the psyche of the
environment of the period.
