Page 82 - Tyrrells Flip Teaching Guide
P. 82
Marketing Mix
Product
Organic and healthy product, and good taste. (Chase)
Price
Generally speaking, since the quality of the product lines are
high, premium prices can be charged for those unique and
specially designed products. (Chase/Milner)
Promotion
Imaginatively designed packaging, relevant promotions have
been developed. In particular, ‘Tyrrells Crisps’ has chosen
suitable medias to deliver the right messages to a widening
customer base. (Milner)
Place
‘Tyrrells Crisps’ must continuously view the development of
relationships with those high-end retailers and
supermarkets both at home and abroad. (Milner)
Marketing Strategy Process
The marketing process is applied initially by Chase but is
ramped-up considerably under Milner’s leadership.
