Page 4 - Short Cases 1 Galaxy Note7 Samsung Resurection

Samsung

Goodbye Galaxy

Note 7, Hello Galaxy

S8

Exploiting Disaster

The Samsung Galaxy Note 7 was rushed, in August 2016, to

market a month ahead of the release of its competitor, the

iPhone 7. Generally, companies want their products to be so

hot they fly off the shelves. Unfortunately for Samsung, the

South Korean mobile phone giant, found their flagship,

Galaxy Note 7, was so hot it spontaneously combusted.

Twice Samsung had to stop production of its $882 device

which accounted for 10% of its brand’s sales and undertake

an extensive and expensive recall estimated at 2.5 million
units and anywhere up to £17b according to Reuters (1).