Page 18 - Barclays Bank (B) Teaching Note
P. 18
• New products will also reduce the defection of
existing customers of Barclays to its competitors.
Switching costs for the accounts for internet banking is high. In
contrast, deposit account customer may be more sensitive to
changes in interest rates where they will search out the bank that
gives the best rates.
The power of customers in the banking industry is moderate.
