Page 102 - Case Lab Case Analysis

His solution to the problem was essentially to call an extraordinary
general meeting to announce the withdrawal of the drug. His rationale

was that he was himself a father and could not morally be party to the
deaths of children.

Expectation was that the share price would collapse jeopardising the

future of the company and the position of the CEO. However, two things
happened

1: the company was seen as an ethical company. One with which
many institutional investors wished to be associated with and as a
result instead of falling the share price rose.

2: the spin-haler was a major success as a universal delivery
system.

In this instance Blackthorn chose with his heart rather than his head.