Page 104 - Case Lab Case Analysis
P. 104
EpiPen – ‘The Sales Balloon – Pricked?’
For adults and children with allergies from bee stings to food and the
potential dangers of anaphylaxis, Mylan’s (MYL) EpiPen can, in many
cases, be a life saver. The first modern epinephrine autoinjector, the
EpiPen, was invented in the mid-1970s and first approved for marketing
by the FDA in 1987. They are a simple and effective way to deliver a
single dose of the hormone epinephrine (more commonly known as
adrenaline) which is used to treat potentially life threatening anaphylactic
shocks. Moreover, allergy sufferers often have several pens - one to
keep at home, as well as others at school or work, or in the car. They
also expire after 12 months.
