Page 152 - Case Lab Case Analysis
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MYLAN AND ETHICS





               Mylan has struggled to repair its tarnished image as the

               derision of consumers, the media and regulators
               continued unabated.



               The question however, is probably more basic - how
               Mylan didn’t see this coming? After all it was based on

               raising their prices by:


                   •  Taking advantage of having a monopoly position.

                   •  The product was unchanged therefore no reason

                       behind the price increases.
                   •  This product is needed for people who have severe

                       allergic reactions.

                   •  This product is not a “want” this product is a need.

                       Person may need this product to essentially save their
                       life.





               The Wall Street Journal, which reported that Mylan low-

               balled its calculation of EpiPen profits to Congress by

               applying a misleading tax rate suggested the company’s
               profits were about 60 percent higher than what Bresch told
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