Page 152 - Case Lab Case Analysis
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MYLAN AND ETHICS
Mylan has struggled to repair its tarnished image as the
derision of consumers, the media and regulators
continued unabated.
The question however, is probably more basic - how
Mylan didn’t see this coming? After all it was based on
raising their prices by:
• Taking advantage of having a monopoly position.
• The product was unchanged therefore no reason
behind the price increases.
• This product is needed for people who have severe
allergic reactions.
• This product is not a “want” this product is a need.
Person may need this product to essentially save their
life.
The Wall Street Journal, which reported that Mylan low-
balled its calculation of EpiPen profits to Congress by
applying a misleading tax rate suggested the company’s
profits were about 60 percent higher than what Bresch told