Page 40 - Case Lab Case Analysis
P. 40

STRATEGY


                                                              To analyze an organisation’s

                                                              strategy, you first need to

                                                              define the company's
                                                              mission and goals.



                                                              Then determine the

                                                              organisation’s corporate
                                                              strategy. This latter will

                                                              include factors such as its


                                                –  line(s) of business

                                                –  nature of its subsidiaries and

                                                –  acquisitions.

               How are these elements related? It may help to examine the
               following

                                                –  portfolio of investments,

                                                –  diversification (related or

                                                   unrelated),
                                                –  synergy,



               to help determine organisational strategy.
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