Page 46 - Case Lab Case Analysis
P. 46

PEST
                                                                       chart the critical

                                                                       incidents in its history -

                                                                       that is, the events that

                                                                       were the most unusual
                                                                       or the most essential

                                                                       for its development

                                                                       into the company it is

                                                                       today.
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