Page 36 - Newspaper of the Future Teaching Guide

Management

Senior management at JP is based around Ashley Highfield the CEO.
However, some concern must be raised over his background which is
not in the print media industry. This may not necessarily be a bad thing
as senior managerial skills may transfer well between industries.
Nevertheless, during the financial crisis (2008) the CEOs and Chairmen
of the four big banks RBS, Barclays, Bank of Scotland and Lloyds were
all questioned on their qualifications to run a bank – they had none other
than their profession e.g. accountant or had previously run a successful
other business.

Highfield’s lack of newspaper experience is possibly a good thing, given

the changing face of the industry. Unlike his predecessors, he has gone