Page 41 - Newspaper of the Future Teaching Guide
P. 41
Products & Processes
Products and processes would appear to be at odds at JP. Will digital
make obsolete printed media? The short answer is yes but a vestigial
element will persist. This will probably result in remaining news print
attracting a higher premium with higher quality input.
However, the digital product with its multiple applications and uses will
need to avoid the concept of one-size-fits-all philosophy where content is
constructed using the lowest common denominator with customer wants
and needs subsumed by expediency.
Employees
At the heart of the news media industry is the journalist who provides the
news content and analysis. But JP has attacked its costs by reducing the
journalist and editorial base of its operations whilst centralising their
