Page 52 - Newspaper of the Future Teaching Guide
P. 52
Conclusions
How do you produce top-class editorial and expect to attract an
audience and sustain it, either in print or digital?
After all without an audience there is no advertising revenue!
Advertising revenue is also under threat from burgeoning ad blockers.
Perhaps the answer lies in the relationship between product and
process. For JP it has shed so many journalists, the very people who
can originate distinctive material that the product may have lost its
unique selling property. Moreover, the process is constructed on sound-
bite reporting and regurgitated content with the result that critical
analysis is diminished.
