Page 116 - CL How to Read a Case Study

- low asset productivity

- liquidity problems

Having generated a 'raw’ problem list, structure problem

areas e.g.

Problem

Stagnant
growth

in sales

Below Poor

capacity Liquidity profitability Symptoms
working issues

- productivity Cash flow - ineffective marketing
- limiting capacity - ageing products
- shift patterns - limited markets

Ensure that symptoms are not assumed to be the problem

(symptoms should lead to identification of the problem).