Page 117 - CL How to Read a Case Study
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Symptoms may act as important barriers to the solution of
other problems as a 'vicious circle' develops. In the above
situation liquidity problems may prevent cash being raised
to stimulate sales growth through advertising/investment.
Solving one problem may be insufficient to cure the firm's
ailments, especially since isolated problems tend to be
relatively unimportant.
Loss of production
Low profit Indicators of falling
Failing market share output
Rising customer
complaints
Less participation
Lack of initiative Pressure to change
Poor innovation
Increase in grievance
rules
Indicators of falling
Rising organisational
conflict/hostilities processes
High turnover rate
Absenteeism
