Page 13 - CL How to Read a Case Study

• Do we need more information?

• What is/are the cause(s) and what is/are the effect(s)?

• Can the problem be classified?

• How do we evaluate the information available?

• What are the constraints?

• What is the solution and what alternatives are there to

it?

The following example of The Balloonist may help to explain

the reason why there is no single correct approach to case

study analysis. That each case study requires its own tailored
approach which to a great extent will be dependent upon

what advantages are sought and what disadvantages have to

be negated.

The balloonist is not about functional areas or general

strategy or CEOs but rather it is about appreciating what each

paragraph implies and how these relate to the holistic nature
of the situation. But more importantly it draws attention to

question formulation.