Page 18 - CL How to Read a Case Study
P. 18

Teaching




               Paragraph 3                              Note


               'You must be an Engineer,' said the balloonist.

               'I am,' replied the man, 'how did you know?'



               'Well,' answered the balloonist, 'everything you have told

               me is probably technically correct, but I've no idea what

               to make of your information and the fact is, I'm still

               lost. Frankly, you've not been much help at all. If


               anything, you've delayed my trip by your talk.'



               Stereotyping


               What are the characteristics of being an engineer?



                 Dictionary                               Balloonist

              •     Natural Curiosity. ...                Unfortunately, for the woman in the
              •   Logical Thinking and Reasoning. ...     balloon her perception of the
              •   Communication Skills. ...
              •     Attention to Detail. ...              characteristics of an engineer
              •   Creativity and Innovation. ...          appears to be somewhat different
              •   Team Player. ...                        from that of dictionary listings. Her
              •    Mad Math Skills. ...                   view of engineers tends towards
              •   Problem Solving Skills.
                                                          them being:

                                                              •  Literal
                                                              •  Technical
                                                              •  Factually correct but
                                                              •  Do not see the bigger
                                                                  picture or its ramifications
                                                              •  Do not have any idea of
                                                                  time or brevity and
                                                              •  Probably have no idea of
                                                                  overall cost other than
                                                                  those associated with their
                                                                  compartmentalised area


               The balloonist’s barb is akin to defining all politicians as liars.
               Undoubtedly, some are. One just has to look at the Trump
   13   14   15   16   17   18   19   20   21   22   23