Page 35 - CL How to Read a Case Study

3. How do we get there?

Some indication of where the organisation wants

to be will normally emerge as the case is read e.g.

- simple survival

- increased market share

- international expansion

and so on.

Allied to these questions are a further set of questions

designed not only to contextualise the case material but

also to allow more detailed extraction of information from
the case study - Who, what, when, where, how, why and

what happens to the money?