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Outbound Logistics
Outbound Logistics (collection, storage, distribution)
• Marketing & Sales
• Service
Sales & Marketing
activities required to generate awareness of the firm’s
outputs and their benefits and to stimulate customers to
buy them.
Services
activities required to maintain effective working of the
product or services after the sale.
Primary Activities
Primary Activities are directly concerned with the creation or
delivery of a product or service.
• Administration & Infrastructure
• Human Resource Management
• Product/Technology Development
• Procurement
