Page 27 - EATS Case ( B)

Appendix 2: Business Plan for Edinburgh Chamber of

Commerce

Executive Summary

Euro-ATS provides the electrodeless UV devices for water, air
and surface disinfection industry. This is the process of

disinfecting drinking and waste water for domestic,

commercial, and industrial purposes. Euro-ATS will take
advantage of a rapidly growing water disinfection

equipments global market on retail, contract, joint venture

and strategic alliance basis. The company will primarily focus

its marketing strategies on offering products and services to
the industrial and commercial market of customers including

hospital, nursing homes, schools, corporate offices, real

estate and bottled drinks selling companies who require

high-quality technology and service for their water treatment
facilities. The products and service Euro-ATS will utilize to

trade in the target markets will be produced and business will

be operated from Edinburgh, Scotland. The company is
already in limited production. Full production is expected to

begin by October 2012, with sales growing gradually to near

capacity by the end of the first year, with very healthy gross
sales in the first year, and increasing in the second and third

years.

Objectives

The primary objectives are:

1. To establish a strong business network and customer
base in the target market and market segmentation

covering public and private sector in the local and