Page 47 - EATS Case ( B)
P. 47
The company will primarily focus its marketing strategies on
offering medium size electrodeless UV devices and services
to the industrial and commercial market of customers who
require high-quality UV electrodeless UV devices for their
water treatment facilities. The facility that Euro-ATS needs to
have in place for production and assembling devices will be
established in Edinburgh, Scotland. Euro-ATS will generate
gross sales of £400,000 in the first year, reaching £500,000 in
the second, and £1million in the third years.
Sales Forecast
2012-2013 2013-2014 2014-2015
Sales
Direct sales £400,000 400,000 £500,000
Sales through
agents and 0 0 £500,000
partnership
Total Sales £400,000 £400,000 £1m
Direct Cost of Sales £200,000 £220,000 £550,000
Gross profit on sales £200,000 £180,000 £450,000
USP of our product give us the competitive advantage. Our
strategy is to go for joint venture, strategic alliance and
licensing. We have different strategy for every single market
and for its segmentation. UV water disinfection technology
