Page 12 - Bank of America E Teaching Note

“By April, 2018, BofA operated in all 50 U.S. states, the
District of Columbia, the U.S. Virgin Islands, Puerto Rico

and more than 35 countries. It had a retail banking
footprint covering approximately 80 percent of the U.S.

population, and …….” This extract from the case study (ref

16) highlights BofA’s transition from an aggressive

acquirer of related competitors to one based on organic

growth with strongly embedded customer focus (Diagram

4) where attention has moved from acquisition to

marketing, products and services.

Diagram 4