Page 13 - Bank of America E Teaching Note

Bank of America operates three businesses, the largest of
which is a traditional bank that accepts deposits

and makes loans.

Most of the traditional bank’s earnings, some

$17.1billions come from serving consumers, who account

for 72% of its revenue. The other 28% comes from

serving commercial customers.

It should be clear that if the bank is not focusing on

acquisitions but rather organic growth then what it had to

sort out first after the financial crisis was what was what

business was it in i.e. traditional banking.

Business Model

BofA – Business Model

Diagram 5: BofA: All revenue figures relate to the first six months of 2015