Page 10 - Bank of America E Case Study
P. 10
Business Model
By 2015 BofA had created a business model which
allowed it to focus on what it perceived as its core
businesses and strategies. The primary change was that
from being acquisition driven to one of organic growth.
BofA – Business Model
Diagram 2: BofA: All revenue figures relate to the first six months of 2015
Diagram 2 shows that traditional banking was the
dominant focus with 72% of revenue coming from
consumers with the other 28% coming from serving
commercial customers.
BofA’s second largest business is its investment bank
accounting for $10.5 billion in net revenue.
11% of investment banking revenue comes from B of A’s
