Page 11 - Bank of America E Case Study

prime brokerage, which offers trading-related services to

BofA’s third main business line is an asset and

wealth manager, accounting for revenue of $9.1 billion in
net revenue where Meill Lynch accounted for 83%, of the

unit’s revenue.

Values (2018) (15)

“We hold ourselves accountable for the

disciplined management of risk and for doing
the right thing.”

Culture (2018) (15)

“At Bank of America, our culture comes from

how we run the company every day. At the

heart of our responsible growth strategy is our

commitment to "act responsibly," which

includes our commitments to ethical behavior,
acting with integrity and complying with laws,

rules, regulations and policies that reinforce

such behavior.”

Strategy (2018) (15)

Our company is stronger, with a straightforward business

model, that is delivering long-term value to our