Page 15 - Mylan EpiPen Teaching Note
P. 15
Examine the pay and remuneration of Heather
Bresch and Robert Coury. Can these be justified?
In comparison what happened to sales revenue over
the same period?
How did shareholders react to these remuneration
packages and what message should the CEO take
from their actions?
3. Examine the competitors to Mylan EpiPen and try to
determine their effectiveness over time.
Access the Mylan Time-Line to aid you.
Examine the competitors to EpiPen and determine
their ability to compete against Mylan.
Why is it important to produce a generic product
and pass the FDA standards?
4. The EpiPen truly is a ‘distress product’ but what other
characteristics impact upon it, its production, supply and
its use?
o What is the unique selling proposition of EpiPen
and how can Mylan maintain it?
o Profile the users of EpiPen.
