Page 17 - Mylan EpiPen Teaching Note

TIME-LINE

The timeline shows how, in today’s digitally connected
world, small grumbling can grow quickly into a significant

event that can overtake a company and inflict severe

damage. EpiPen is a product that has distinctive USPs
that are not readily replicable. It is patent protected

restricting cheaper generic alternatives from being

brought onto the market.

•EpiPen: “is an injection containing epinephrine, a
chemical that narrows blood vessels and opens

airways in the lungs. These effects can reverse severe

low blood pressure, wheezing, severe
skin itching, hives, and other symptoms of an allergic

reaction.”

•Life saving drug for people with severe allergies

•School children are told to keep them on hand at all
times

•Recommended to buy two or more sets